digital platform
LOE preparation
Loss of Exclusivity almost always causes a precipitous decline in sales on average. However, it’s not the end of the line. Focused efforts may preserve meaningful value for the brand. For this reason LOE should be strategically planned for and managed. To ensure all options to extend a product’s patent life (reformulations, new indications, etc.), LOE planning should start 7 years pre-LOE. If less time is left, LOE planning has still considerable upsides.
dIGITAL Toolboxes
STRUCTURED, EFFICIENT AND EFFECTIVE
CROSS FUNCTIONAL / CROSS MARKET METHODOLOGY
Loss of exclusivity (LOE) is a natural milestone in a drug’s lifecycle. For society patent expirations are fundamentally a good thing – crucial to maintaining the balance between encouraging innovation and improving opportunities for all.
Multiple criteria exist that can help to determine the optimal path(s) to effectively manage LOE. Key criteria can be brand affinity by the patient or HCP, the level of customer engagement, affinity with the brand and/or the intensity of the market competition expected post LOE.
The innovative LOE digital toolbox allows applying cross functional and per market(segment) answers to the key questions in LOE planning to derive the best appropriate strategic decision-making guidance and increase the effectiveness of LOE planning.
Toolbox 1: Prepare at 3-7 years pre-LOE
With 3-7 years pre-LOE to go, lots of value creation opportunities are still possible to maximize brand value and drive revenue retention post-LOE.
The innovative LOE Digital toolbox allows applying cross functional and per market (segment) answers to the key questions in LOE planning to derive the best appropriate strategic decision-making guidance and increase the effectiveness of LOE planning.
The analysis will lead to a clear definition and prioritization of the opportunities for revenue retention post Loss of Exclusivity and determination of the value proposition for specific prioritized market segments and versus upcoming competition.
Toolbox 2: LOE readiness at 1-3 years pre-LOE
Even at 1-3 years pre-LOE many value creation opportunities are feasible to drive revenue retention post-LOE.
The LOE Digital toolbox allows efficient analysis of global and market-by-market opportunities based on the cross functional and per market(segment) answers to the key questions in LOE planning. All to be prepared for revenue rentention maximization post LOE.
The analysis will focus on identification of key markets segments to focus on, commercial excellence and other appropriate value differentiators per market to retain revenue post- LOE.
Toolbox 3: DP and SKU revision
Around LOE an optimal DP and SKU is required to maintain market share while increasing the focus on both costs and flexibility.
Differentiation and value creation for specific customer segments and markets may contribute considerable to revenue retention, also when branding per customer segment is part of the chosen strategy.
This digital toolbox accelerates the cross functional and cross market alignment to determine the most optimal DP and SKU set up at global and market level in fast changing market circumstances without missing out on any opportunities.
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