Digital platform
Growth acceleration
Seamlessly integrating value creators in the lifecycle strategy with the capacity to plan for growth at every step of the lifecycle
digital Toolboxes
STRUCTURED, EFFICIENT AND EFFECTIVE
CROSS FUNCTIONAL / CROSS MARKET METHODOLOGY
The challenge: Your product is several years on the market and requires a revision of the value creators to accelerate growth in each competitive market
Availability of the right value creators at the right moment in the lifecycle in the right market is viewed as a complex process. Such process is often resource intensive and many times we see trends of “Reinventing the wheel“ across brands and markets.
Our clear and systematic processes and toolboxes, which are derived from the digital platform, help to streamline the cross functional and cross market thinking to reduce the process burden, resulting in better use of resources and a proven better ROI.
Toolbox 1: Brand Health acceleration
After launching a brand this toolbox is an innovative and validated approach to determine across markets and functions coverage and opportunities of segments in the market. Based on multiple product and market characteristics of comparable brands the value is determined of the different perspectives by payers, postioning for different benefit designs (medical vs pharmacy) and opportunities to accelerate growth.
This toolbox provides early input on Target Product Profiles, contributes substantially to clinical trial design, development of specific Value Creation and further market expansion.
Toolbox 2: Growth acceleration
To accelerate the growth of a brand, especially when competition is increasing, requires a revision of the strategy at global level and in each competitive market.
The algorithm is built on the learnings of multiple comparable brands in comparable markets. This toolbox accelerates the identification of the right value creators at the right moment in the lifecycle in the right market. Our clear and systematic processes in combination with this digital toolbox reduces the resource burden, prevents for “Reinventing the wheel“ across brands and markets and results in better use of resources and a proven better ROI.
Toolbox 3: Value Creator Launch readiness
Launching a new Value Creation requires substantial resources, detailed planning and disciplined execution.
This toolbox pressure-tests the Value Creation launch readiness plan for risks and gaps. We leverage our best practices and benchmarking data and highlight interdependencies and priorities aligning to the overall launch strategy.
From ensuring market access (incl. coverage and placement in the fomulary), building the business case based on thorough understanding of the market needs and a clear value proposition that ensures clinical benefit from a customer’s point of view, to actual readiness for launch at the right time in the right market.
Take a look at our digital solutions.
